7 overlooked essentials for small business websites
- Fresh content
- Mobile friendly
- Targeted Keywords
- Google my business
- Social media business sites
FRESH CONTENT FOR WEBSITES
The consistent consistent publishing of fresh content on websites is the most pivotal part of website design, internet marketing, and SEO. But, unfortunately, more often than not, the regular posting of fresh content is neglected by small business owners and web masters.
INCREASES WEBSITE QUALITY
Great content convinces the public that you are an industry leader that knows what you’re talking about, and this builds trust towards long term relationships. If you don’t post great content, more than likely one of your competitors will.
At this moment in marketing history, there’s no other way to reach potential customers than through content: Google, Facebook, Twitter, or what have you; they’re all distributors of fresh, up to the minute content that is relevant to your industry.
You need consistent output of content in order to have an expanded reach.
ORGANIC SEARCH FACTORS
There’s nothing like content that will help build your websites domain authority, with the combined effect of user engagement; content will produce organic results in the search engines with both short tail and long tail keywords.
Read more about content here
Did you know that Google has a separate index for mobile, and that mobile friendly sites are skyrocketing as a major factor in the factors of their algorithm?
Think: Half of all internet users have mobile devices, and there is no sign of it declining. And…who knows? Maybe it will all be mobile ten years.
Are your web pages optimized towards short tail and long tail keywords in your niche? If not, you’re missing out on pockets of traffic that may have little or no competition with other small businesses.
Tip: Build pages that are optimized with short tail keywords, then optimize them with long tail keywords. Example: You can build a page around the keyword “coffee” then build supporting pages, “organic coffee beans”, “kona”, et cetera, but also inquiry-based pages like “What coffee is best?”.
GOOGLE MY BUSINESS
This is one of the easiest things to do on the list: Just fill out a form, get a post card, fill it out, and send it back, and, bam!, you’re on the map (most of the time, anyway). But, don’t let the ease of use cause neglect in your motivation to do it. This is a pivotal part of SEO: Google needs to see that you’re a legitimate local business, in order to rank you locally in the SERPs.
SOCIAL MEDIA BUSINESS SITES
No one can argue against the importance of social media in your website and marketing efforts. Having a Facebook and Google+ business page brings traffic and legitimacy to your site, which, in turn, brings those elements to your business. It’s highly beneficial to you to link these SM satellite sites to every page of your website.
Think: Have you ever been on a Facebook or Google+ business page that has a small amount of posts and information? That can turn off potential customers instantly, especially in this digital age, where everything you do or don’t do, or say or don’t say, online is open to scrutiny.
Video has enormous potential for your homepage and landing pages. If users engage with your video, it will increase your bounce rate (helps in SEO), expand your business identity, and increase your legitimacy of your company. This, of course, depends on the quality of the video.
You can also find traffic through video service channels like Youtube or Vimeo.
YOUR BUSINESS ADDRESS
This is very easy to forget, but it lets users know where you are and confirms to the bots that you have a legitimate business in town. It also may be a factor in ranking in Google maps, but that testing has mixed results. We recommend using schema for your Contact page and About page, and non-schema to your footer. Make sure the address matches exactly with your Google places for business information.