SOCIAL MEDIA BUTTONS Having social media buttons on your website that link to your social media profiles is essential for optimum traffic. Some customers what to find out what others have to say about your services, and your external SM pages gives them a greater idea of what people think of your business, for better or worse. Other customers may just want to see if your business is legitimate or not, and social media is sometimes used as a tool to verify if you’re a real business or not. SEO-wise, it has been proven time and again that social media external links is a factor in ranking websites organically.
MBEDDED SCRIPTS Scripts that allow users to like, tweet, +1, et cetera, a web page are essential for many reasons. Social activity on a website encourages fresh users to add activity, and lets you, as the business owner, know that your customer base is interested in your product, service, or other.
SOCIAL MEDIA FEEDS If you’re the type of business owner that likes to tweet, pin, or share a lot, these feeds will be perfect for you. If you’re not, then don’t bother, because social media feeds are all about posting fresh, up to the minute content. For most ma and pa businesses, they’re useless, but for sites that have a great user fan base they are perfect.