Backed by our 100% guarantee and a team of US-based SEO professionals, your trusted SEO experts are here at BrandingFM to provide you with the best SEO reseller program on the internet. By researching, strategizing, and implementing, we ensure that your clients will rank well for organic traffic. In other words, we do the heavy lifting and you get the credit for it.

All reporting, management, and support is delivered under your roof.

What Services do we specialize in?

We specialize in search engine optimization (SEO). Basically, this means that we rank websites within search engines for organic traffic. 

How Do We Rank Your Website?

Ranking your website is very complicated and takes years of experience. You can't simply push a button and get organic traffic. There are over 200 on-page ranking factors and 300 off-page ranking factors. We study and test these ranking signals continually to ensure our clients' success.

Actual screenshot  of a client's rankings from our white label dashboard.

Actual screenshot of a client's rankings from our white label dashboard.

  1. Testing: We use a scientific approach and single variable experiments to calculate what's most important for your client's niche and location(s).

  2. Research: We first research what your company sells and/or provides services too, then we utilize a variety of tools that help us mine what keywords would give your company the best organic traffic.

  3. Implementation: We then work on the many factors that help rank your website effectively, which includes both on-page and off-page SEO.

We prioritize our optimizations depending on the needs of the websites history, competition, and current condition.  BrandingFM is the Only White Label SEO Agency That Does This. All of the other white label SEO-reseller agencies offer cookie-cutter services. Not us.

We help your clients' websites perform well in the following channels:

  • Google Mobile Organic Search

  • Google Organic Search

  • Google Local Search/Maps

Looking for a SEO Outsourcing team you can trust?

The Art of a Fantastic SEO Campaign


Business legal name form screenshot

The data that we gather about your company's online history will help us determine what is lacking with your online presence and how to fix bot-communication errors about your business info. This includes:

  • Company legal business name

  • Brand name and changes

  • Business location(s)

  • Domain history and changes

  • Content Originality

  • Social Media

  • NAP Congruency

  • Reviews



Private label research portal

The foundation of SEO is research. We make sure that your campaign is effective by researching the following areas:

  • Company

  • Search Engine Results Pages for short and long tail traffic

  • Niche

  • Geolocation

  • Demographics

  • Competition

  • Industry Trends

  • Term Frequency over Invert Document Frequency

  • Questions & Answers

  • Search engine penalties

Strategies & Tactics

SEO Strategy infographic

Our optimization techniques involve strategies (ongoing) and tactics (short term) to get you to beat out the competition. Some of these include:

  • Content Publishing

  • Content injection: Long and short term keywords

  • Website Updating

  • Website Audits (fixing site errors)

  • Data Mining Competitors Websites

  • Sector Needs for Algorithm Wins

  • SILO's (topical categories with a hierarchy)

  • Interlinking with variation

  • Variation of links and content


On-page tool snapshot

We utilize both website and off-page optimization to rank your website:

  • On-page SEO: Optimizing your site to include elements of known ranking factors, and removing bad quality ranking factors.

    • Audits

    • Communication signals

    • Quality signals

  • Off-page SEO: Optimizing and building your online presence, including:

    • Business listings

    • Third party endorsements

    • Social media profiles



Analytics & Metrics infograph

We evaluate the state of your website's traffic, its potential, and establish goals to rank. We measure this by:

  • Google Analytics

  • Google Search Console

  • Ahrefs Metrics

  • Facebook Analytics

  • Keywords in Organic Search Results

  • Google My Business Data

  • Brand mention data


Metrics illustration

Metrics illustration

  • Metrics and Analytics Analysis

  • Strategy Adjustments

  • User Experience (UX)

  • Search Opportunities via Impressions, Rank, and Click Through Rates (CTR's)


Rank report snapshot

We white label  all of your reporting under our all-in-one dashboard for your clients. This includes:

  • Google Search Ranking Positions

  • Bing Search Ranking Positions

  • Google Local Ranking Positions

  • Google Analytics

  • Google Search Console

  • Facebook Analytics

  • Google My Business Analytics

Our SEO Reseller Prices

Starting at only $249 p/m. 

Here's Exactly Where Your SEO Budget Goes

1. Business History of Your Brand and/or Website

Without fully understanding what you are, who you are, and why you do it, we won't be able to build your campaign onto a foundational ground. Here's what we'll need:

  • Name of your official business on your license

  • History of your business

  • Location of your business

  • Previous locations of your business

  • History of website(s)

  • Clarification of USP

  • What products and services you sell

2. Research & Strategy - A Scientific & Skilled Approach

Experience and intelligent data to confirm what and where we need to be building your online visibility. If this process is done poorly, your client's marketing budget could be wasted. This is why this is the first and most important step to any marketing campaign. There is not another white label SEO agency that we can find on the internet that does this.

  • Scientific Competitor/Niche Research Audit

  • Detailed and in-depth search query research

  • Questions & Answers Research

  • Preposition, synonym, and industry-used keyword Research

  • TF-IDF Research

  • Trends Research

  • Competitor Advertising Research

  • Conversational Research

  • Competitor Traffic Research Using Proven Scientific Calculations.

  • Geographical Research

3. On-page SEO - The Superman of Optimization!

As smart as Google is, it still needs to be technically spoken to. As the Google search bot crawls your client's website, it grades their website with a quality score and justifies the ranking for specific queries in search. The site will receive a low-quality score if the content and structure of it are not technically SEO’d. 

Our technical SEO department holds the highest standards in the industry!

With in-house, California based SEO's, your clients will feel safe knowing that they're in good hands.

4. Business Endorsements & Mentions - Building Trust - Naturally Acquired LINKS!

Links - search engines need to know your clients business can be trusted. So our writers reach out to authority sites and have the website "linked to" within an article. These are real sites with real traffic and can be significant to SEO. 

We make sure that the websites we link from have real authority, traffic, high trust metrics, and are not privately owned. This provides optimal backlinks for your clients and will nullify any fear of your client receiving a manual action flagged from Google's webspam team.

Available for Level 3 only.

Geo-Local Citations:

Google wants to know what your clients business is and where the business is located. Building hyper geolocated business listings confirm the business location and niche.

  • Optimize/create Google My Business Listing

  • Optimize/create Facebook Business Page

  • Trigger A.P.I. syndication and dissemination of accurate local business data across 100's of aggregators.

  • Optimize on-site address to match listings

5. Inbound Traffic - The Art of Being Famous For Better Rankings

Facebook targeted traffic:

At times, we'll use the power of Facebook technology to target relevant audiences within Facebook. This is done by amplifying the content that is already sharing/posting onto their Facebook business page. 

As they post on their Facebook page, we'll randomly select some posts and build targeted audiences, layered audiences, and geo-targeted audiences to bring them the best traffic from social. This is not just boosting a post. Sometimes, we'll launch up to 32 different ad variations to achieve the best results for your client. We do this because it directly correlates with SEO visibility and Social authority. It helps with rankings in search.

*Available for Level 3 only.

Deliverable's Available To Your Clients

Your brand with world class deliverable's... We provide your client with a beautiful CMS dashboard where your client will be able to log in (under your brand and website of-course) and see a huge list of analytics, metrics, and search rankings. Your client will be impressed with the visual experience and this creates a productized service which is a huge benefit for you as the agency.

* Please note, that not ALL of these deliverable's listed below are reported. We prioritize the most important reporting widgets to your client and this can be customized on a per agency need.

* Levels 1 & 2 do not qualify for Facebook traffic or Links. At times, we have made exceptions, contact us to learn more.

Client Dashboard Reporting

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Not all of these integrations are services; they are options to have available to your client if they want to have all of these metrics under one dashboard. If so, they are free to have integrated.


We will integrate key point a.p.i's. - They are:

  • Search Rankings

  • Google Analytics

  • Facebook Analytics

  • Google Search Console Analytics

  • Google My Business Analytics

  • Facebook Ads

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Below is a complete list of options available in the client All-in-One White Label SEO Dashboard:

Search Analytics

White Label SEO Tools

  • Site Score/Auditor - Majestic Site Auditor

  • Competition - Majestic Integration

  • Backlinks - Majestic Integration

  • PDF White Label SEO Reporting Tool

  • Google Analytics

  • Google Search Console

  • Google My Business

  • Bing Webmasters Tools

Search Ranking & Historical Tracking

  • Google Search Rankings

  • Google Mobile Search Rankings

  • Google Maps Rankings

  • Bing & Yahoo Search Rankings

Social Media Analytics

  • Facebook

  • Twitter

  • Youtube

  • Instagram

  • Linkedin

  • Google+

Advertising Analytics

  • Google Adwords

  • Facebook Ads

  • Bing Ads

  • Adroll

Call Tracking Analytics

  • Avanser

  • Call Rail

  • Call Tracking Metrics

  • Marchex

  • What Converts

Email Analytics

  • Campaign Monitor

  • Mailchimp

  • Constant Contact

  • Active Campaign

Market Research & Discovery

  • Queries/Keywords

  • Questions & Answers

  • Trends

  • TF-IDF Research


  • Title Tags

  • Meta Descriptions

  • Images (file names, alt tags, EXIF data)

  • URL structuring

  • URL rewriting

  • Internal linking, SILOs, & phantom SILOs

  • Schema (Geo-location & company info)

  • Structured data testing

  • Formatting (bold, italics)

  • Headers (H1's - H6’s)

  • 301 Redirects to proper URLs

  • Grammar checks/edits

  • Google integration (Search Console, Analytics)

  • Duplicate content/meta issues

  • HTML Sitemap

  • On-page NAP consistency

  • XML Sitemap (if necessary)

  • Fixing 404 errors

  • Fixing 5xx HTTP status code links

  • Code fixing

  • Enable AMP pages and test

  • Enable SSL with HSTS secure (if available)

  • Mobile usability issues identified and fixed

Review Analytics

  • Yext

  • Bird Eye

  • Grade Us

Assets & Traffic

  • Facebook visitors/clicks

  • Click through rates

  • Impressions

  • Post Engagements

  • Social Impressions

  • Business Citations

  • Business Endorsements

  • Press Release Reporting

  • Research of Queries, Competitors, and other Strategy Audits

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Questions & Answers

What is white label seo?

A private label service as a service.

We (BrandingFM) provide SEO services to you (Agency who owns the clients and campaigns) on the your behalf. The clients, think that it’s you the agency doing the SEO work and providing the reporting, but we are actually doing the work and reporting under your brand and company.

BrandingFM does not own the clients or publish case studies and/or results on the worldwide web. This can be a completely “hands off” SEO service for the agency wanting to grow their SEO department but not wanting to perform the technical SEO work involved in search engine optimization.

What if they have multiple locations?

If they have multiple locations, perfect, add another level to the campaign for that additional area. For example, If they are on a Level 2, then they'll need two Level 2's for that second location.

What about National Campaigns?

National campaigns will do great with a Level 3. But, the client will always need to have some content publishing, and/or ad strategy in place to make national campaigns work well. If your client is working on publishing great content or using a system like Hubspot for publishing, then our SEO will work perfect with that. In fact, we have a client that used our SEO services to pair with his content publishing and we were able to bring his organic traffic from 800 unique users to over 6,000 per month in just one year.

What about E-commerce websites?

Ecommerce websites can be tricky; they usually fall into the "Custom" category. But, if your client is doing a good job at managing their unique product descriptions, keeping their product images original, and providing a fluid user experience, then a Level 3 will be the perfect fit for most small ecommerce websites.

What about Advertising Management?

We no longer offer advertising management as a stand alone white label service. All services grandfathered in will remain managed as agreed.

What if I really need a Custom Plan?

We provide high-level campaigns but only under our Headflood Marketing branch. Any referral will receive a 20% recurring commission on the life of the client. Our high level (Custom) campaigns start at a minimum of $3,000 p/m, and SEO coaching rates are $200 per hour.

What does a Level 1, 2, or 3 Reseller Program cover?

This SEO program with BrandingFM will cover a lot of what we call "the bones" of SEO. This is the foundation of your client's website and other online assets communicating with the search bots. 

SEO clarifies who they are as a company, what service or product they provide, and why their website should rank over thousands of other small business owners. The difference would be having a beautiful website with no traffic, and then having a beautiful website with tons of traffic and visibility that explodes their business. We make that happen!

What's the difference between a Level 1, 2, or 3 campaign?

They each have their place and value depending on the needs of the clients success and/or the history of the clients website. 

If a client is in a bigger area with more population, or has a tougher market to compete in, then they'll need a Level 3 so that we have the budget to fulfill the needs for that campaign. 

It's a good idea to have us look at the website and estimate what your client will need before you bid on the project.